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Business - OCR Cambridge Technical (Diploma) - Marketing

DEPARTMENT

COURSE NAME

COURSE LEADER

EXAM BOARD

QUALIFICATION

Business Business - OCR Cambridge Technical (Diploma) Marketing Miss King OCR BTEC Level 3 Diploma

Introduction

This two year course provides the opportunity for students to explore the world of business in a highly practical way.  By adopting an investigative approach, students develop a range of skills while discovering the problems and opportunities faced by businesses.  Students will study the Diploma across Year 12 and Year 13 (broadly equivalent to two A levels).

Course Entry Requirements

It is not necessary to have taken any particular GCSE subjects.  The nature of the course requires students to develop skills as independent learners; therefore, high levels of motivation and attendance are essential.  A grade 4/5 at GCSE English and Maths is preferable, however, each student will be considered on their individual merits.

Course Aims

The aim of the course is designed to encourage investigation and to support a highly active, student centred approach.  Students will be encouraged to consider management decisions and their impact on a business.  Students’ organisational and higher order skills, such as analysis and evaluation, will be enhanced through this course.  Students will be expected to take responsibility for their own work and time management.

Course Content

The course involves a comprehensive overview of all business functions and the emphasis is placed on realistic business contexts.  It enables students to develop an understanding of how various business functions, such as marketing, finance, human and physical resources, work together as part of a cohesive business.

Students study twelve units over the two years and the resulting qualification is broadly the equivalent of two A level courses with respect to University entrance points.  It will take up two option choices.

Year 1

Year 2:

  • The Business Environment *
  • Marketing Strategy
  • Working in Business *
  • Marketing Campaign
  • Business Decisions
  • Change Management*
  • Marketing and Market Research
  • Principles of Project Management
  • Customers and Communications
  • Delivering a Business Project
Assessment

Units are assessed via a combination of externally set and marked examinations* and internally set and marked coursework units.  Students will be following the Marketing Pathway. All of the units are mandatory units.  Students are required to pass all units in order to achieve the qualification.

Progression and Careers

This course gives students a wide choice of progression options into further study, training or relevant employment.  Students who successfully complete the qualification will be well equipped to move onto University, work or Modern Apprenticeships in related subjects.

Exam Board

OCR

Contact Name

For further information, please see Miss King – Head of Business Studies.